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OpenSweat in THRILLIST: The Best LA Fitness Options for Commitment Avoiders


The Best LA Fitness Options for Commitment Avoiders

Published On 02/13/2017

It’s still close enough to New Year’s that your resolution to get fit doesn’t seem untenable — but your schedule’s a beast, shopping gyms is tiresome, and sometimes Waze lies to you, trapping you on the 405 when you really believed you might get to Pilates in time to finally give it a try. It’d be great to have an app that has on-demand workouts near to you, that you don’t need to schedule in advance, that are actually interesting — which is where Open Sweat comes in.

Four LA guys with tech and marketing backgrounds noticed a couple years ago that along with many other things in LA, fun and trendy fitness experimentation could be made available on demand. Their idea became Open Sweat, an iOS app that lets you book last-minute group workouts at a discount. Unlike competitor ClassPass, you don’t have to buy a package of classes and then use them — you buy as you go.

Open Sweat co-founder Neil Rothstein and his partners don’t come from the fitness industry and aren’t gym rats. And that helped them to think up a service for people who don’t live in the locker room, but still want to make time for exercise. “We definitely saw an opportunity to create a model that we think is more consumer friendly and more friendly to the studios,” Rothstein said.

Here’s how it works: You download the free app to your iPhone or iPad, register on the platform, then use it to browse under-booked classes around town. Last-minute reservations at discounts up to 50% off open up at 6pm the night before and close 30 minutes before class starts. You pay for your class in the app and then just show up to sample some of Open Sweat’s ultra-LA offerings — like aerial performance suspended in giant silk ribbons, a yoga-calisthenics hybrid you can practice out on the bars at Santa Monica beach, or a non-workout in which you sit on a vibrating plate to try to quake off your cellulite (yes, really).

We scoped out eight local classes that reek of LA and are Open Sweat available — in case you’re still struggling with that resolution, but can’t commit. We understand:

Anti Gravity/Aerial Yoga

Believe
El Segundo
At Believe studio, you can get your yoga on while suspended over the studio floor in a hammock that looks something like those earthy baby slings made from a giant scarf. The “Anti Gravity” design helps alignment, according to the class description, keeping you in good form as you combine yoga, Pilates, and aerial arts.

Sexy Fit

Elevate 8
Santa Monica
You’ll mix the moves of a private dancer with intense cardio and weight training to shape and harden your arms, abs, and rear view, all split into intervals. Especially hilarious/needed if you’re a big dude with no core skills at all.

Hwood

F45 Training
Santa Monica
Let’s let them describe it: “Imagine walking into a Hollywood night club on a Saturday Night. Everybody is there for a reason but nobody knows what to expect. The lights are dimmed, the music is loud and you will be surrounded by 26 other people as if you were in the middle of a Dance Floor at Les Deux circa 2009.” So, yeah: it’s time to dance to “Get Low.”

LaBlast

LA Ballroom Dance Studio
Sherman Oaks
If you want to pick up some Dancing with the Stars-type moves but aren’t that into ballroom dancing, this class will prove it’s all OK. LaBlast is a mashup of all styles, designed by a DWTS alum for a good cardio workout. And if you want to sharpen your skills in the Disco, Cha Cha, Jive, Samba, Paso Doble, Merengue, and Salsa you’ll sample, LA Ballroom Dance has style-specific training. (Other styles are booked directly, not through Open Sweat.)

Babes & Barbells

Pink Iron
West Hollywood
If you’re a lady who wants to hoist a barbell like an Olympian, this class is for you. Because it’s LA, you must be a babe while in beast mode, “learning the classic olympic lifts, power lifts, proper form, and a variety of skills more in depth under the watchful eye of our most experienced coaches.”

CelluliteFit

PLATEFIT
West Hollywood
PlateFit’s vibrating platform claims to intensify any workout, achieving results in a fraction of the time. The studio’s website has celeb testimonials and links to years of good press for those who sweat it out. But the good news is the West Hollywood studio has also developed a non-workout class where you sit on the plate, to shake, hum, vibrate, and whir away your dimples. Sound too good to be true? Maybe. But hopefully not?

Yogasthenics

Street Workout Academy
Santa Monica
Get into a “global hybrid training method that combines Yin Yoga core training (which targets the connective tissues of the hips, pelvis, and lower spine) with calisthenics that include full body strength and endurance” in small groups. Classes are capped at eight participants, and some take it outdoors. The idea is to get the kind of incredible balance and strength to do out-of-a-movie things like casually do a handstand on some bars next time you’re at Santa Monica Beach.

Aerial Silks

Womack & Bowman
Glendale
Dancers, choreographers, and circus performers Rachel Bowman and Brett Womack teach their aerial performance wizardry from a studio in Glendale. You’ll learn to execute choreographed movements while suspended in the air, braiding your limbs into bolts of silk as you spin, waft, and flip about. The foundation class for aerial silks is New Hang 1. Progress to New Hang 2, and eventually you’ll get to Hang Tough — a class, not a throwback to the New Kids on the Block.

Read the full article in Thrillist!

Open Sweat in E! News


8 Celeb Workouts That’ll Inspire You to Start the New Year Right

by Diana Nguyen & Raleigh Burgan – E! News

 

You want a hot body?

 

Listen to the wise words of one Ms. Britney Spears and “work b*tch.”

 

Why do you think celebs always look so fit and fabulous? They dedicate a good chunk of time to working out. Of course, one routine does not fit all. Even stars have their favorite fitness classes. With the help of our friends over at Open Sweat, an app that lets you book discount workout classes (think: the new Class Pass), we’ve rounded up Hollywood’s go-to sweat spots.If that workout doesn’t get your heart rate up, maybe some celeb spotting will.

 

Who: Sarah Hyland, Jamie Chung, Vanessa Hudgens
Where: AIR Aerial Fitness Los Angeles
What: OK, so you may be suspended a couple feet up in the air, but with the help of gravity and ropes, you’ll be able to bend, twist and, most importantly, stretch your body in all sorts of directions. It can look a little intimidating. especially from Jamie’s Instagram snap, but it takes practice and breathing—just like yoga…but in the air.
Why: Talk about elevating your core. You build strength in pretty much every part of your body, but especially your center, as balance is needed to suspend gracefully at that height.
Who: Kate Hudson, Olivia Wilde, Renée Zellweger
Where: Yas Fitness
What: The idea is pretty simple: It’s one-part spinning (30 minutes) and one-part yoga (30 minutes) combined into one stellar 60-minute workout class.
Why: Cardio? Check. Stretching and core building? Check, check. Need we say more?
Who:Hilary SwankDavid Duchovny
Where:Kinetic Cycling
What: SoulCycle isn’t the only name in the indoor cycling game. A-listers often flock to this Brentwood location to tap it back.
Why: Unlike other spinning studios, Kinetic is all about harnessing good energy and using it to enhance your ride, whether you’re trying to get fit, boost energy or just get your heart rate up.
Who: Whitney Port,Taylor Swift , Karlie Kloss, Victoria’s Secret models
Where: ModelFit
What: The fitness program beloved by NYC-based supermodels has just arrived to the City of Stars. This workout incorporates a mix of Pilates, yoga, balance, stability, strength training and a holistic approach to fitness. We give you a full run-down of the workout here.
Why: These classes are all about getting lean, not mean, muscle definition.
Who: Chrissy Teigen, Jennifer Garner, Lea Michele
Where: Body by Simone
What: These dance classes will kick your butt. Simone’s unique exercise classes use equipment like trampolines to give you a full-body workout.
Why: Why wouldn’t you want to have fun while you work out?
Who: Demi Lovato, Oprah, Diplo, Skrillex
Where: SoulCycle
What: Indoor cycling with an uplifting twist. While you’re working hard on the bike, your instructor’s yelling inspirational words of wisdom at you.
Why: Not only is it an incredible workout, but it’s also incredibly empowering. Needing an emotion and physical boost? This is where it’s at.
Who: Bradley Cooper, Hilary Duff, Nina Dobrev
Where: Rise Nation
What: Fitness climbing! But what is that? You’re on a machine called a climber that works your arms, legs and core all at the same damn time.
Why: It creates a better balanced and functioning body because of the movements.
Who: Khloe Kardashian, Darren Criss, Carrie Underwood
Where: Barry’s Bootcamp
What: A strength and cardio interval workout that’s no joke. It’s an immersive, high-energy workout that will have you sweating immediately.
Why: You can burn 1,000 calories in just one hour. That’s why.

 

Forbes: STAUD Feature


Meet The 27-Year-Old Behind Staud, The Newest It Girl Clothing Brand

By Vivienne Decker, WOMEN@FORBES

27-year-old Sarah Staudinger and partner George Augusto are the co-founders behind Staud, a vintage-inspired women’s clothing brand. Staudinger is the former Fashion Director of Reformation, and along with Augusto, she launched her namesake brand in 2015. The collection is designed and manufactured in Staudinger’s hometown, Los Angeles, and the brand has quickly become a favorite of fashion It Girls, Alexa Chung, Dakota Fanning and Leandra Medine.

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Sarah Staudinger, founder of STAUD

“I felt that it was difficult to find something that wasn’t overly trend driven or had a timeless quality at an accessible price point,” Sarah Staudinger said. “I saw a gap in the direct-to-consumer market for sophisticated, well-priced clothing and I also felt really strongly that the landscape was feeling stagnant and repetitive. It was important to me to keep it refined and to not only create product that felt unique, but content that was equally as unique and thoughtful as the product. We put a lot of time and thought into our content creation, messaging and overall aesthetics so that our customers connect to our product on a more emotional level.”

kiku

A look from STAUD

ADVERTISING

Staudinger’s background in media helped prepare her for the launch Staud, as she finds that direct-to-consumer companies rely a lot on the content of their online platforms.

“My education was more focused on media studies, but fashion was always the driving force behind everything I did,” Staudinger said. “I was more fascinated with the correlation between media and fashion rather than garment construction and technical design. I think that’s a big part of why we are seeing success with Staud. There’s so many layers to having a direct-to-consumer business and media is as much a part of that as design. After college I attempted to work with various editorial publications but it was just not an inspiring time for print. Many magazines were downsizing and the online editorial industry wasn’t what it is today. Shortly thereafter I became Fashion Director at Reformation. This was a wonderful learning experience. They wanted to begin to shift their focus away from their retail stores and more onto their e-comm business. That was one of my main directives there, in addition to design, building the e-comm business through content creation was a large focus.”

moe_line

Staudinger and Augusto raised money for their launch through their personal savings and a small family and friends round.

takeshi_nvy

Staud’s production is sourced using several factories in downtown Los Angeles.

“Because we are still very new and do limited runs, we do not use one manufacturer exclusively,” Staudinger said. “We have an amazing production manager that contracts out our production to various manufacturers. We work with some very loyal and understanding factories all over LA who want to grow with us.”

toro

Staudinger believes that early celebrity support helped influence customers to shop Staud.

“Alexa Chung or Leandra Medine were the first celebs in our eyes,” Staudinger said. “Although they are a different kind of celeb they are the kind who have the most influence over our customers and their support has really meant a lot to the growth of the brand.”

hiro_pant_rust

A look from STAUD

Staudinger has plans to grow Staud’s online business and open physical locations further down the line.

“We are going to continue to focus on the expansion of our direct-to-consumer business and then eventually we plan to open our own brick and mortar stores,” Staudinger said.

All images courtesy of Staud

The LA Times – Open Sweat Launch


No-excuses fitness: New exercise apps help you get your sweat on

Sweat equity
New discounted class app.

Save at the studio

Open Sweat, for classes in some of the top fitness studios in Los Angeles offering CrossFit, yoga, pilates, barre and more, launched this month. Download the free app and get notifications at 6 p.m. for available — and often pricey and sought-after — classes for the next day, and then book them for about half the usual cost. For example: an hour strength training class at Lock Box in mid-Wilshire that usually runs for $25 can be had for $14.There are no commitments, restrictions or costs other than for the classes.


Thank you for the feature, LA Times!

OpenSweat Launch!


Launch of The New Fitness App OPENSWEAT

By  – LAFashionMagazine

We are excited to announce the Los Angeles launch of OPENSWEAT – a new fitness app that connects you to awesome workout classes at LA’s best studios for half the cost, with no membership or commitment.

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The app is officially LIVE in Los Angeles as of Thursday, 12/8/16. The launch event took place at Hyperslow Yoga Studio (487 S Fairfax Ave, Los Angeles, CA 90036) and was attended by editors and influencers who got to learn more about the app and take a yoga class.

Using the OpenSweat app is easy – you simply download the app, search by location, time, or class type, sign up for your desired class and pay a way discounted rate. With countless classes at over 30 studios around LA, there’s something for everyone!

Their motto is “Break A Sweat, Not The Bank” because they provide access to the best workout classes for up to 50% off.

Open Sweat was founded by Neil Rothstein and Dan Faiman.

hyper-slow-yoga-studio
Website
Link to download Open Sweat
Twitter @opensweat
Instagram @opensweat
Facebook @opensweat

The Killers – Don’t Waste Your Wishes 2016 Christmas Single Release


We are thrilled to announce the release of the 2016 Christmas Single for The Killers, called “Don’t Waste Your Wishes.”

Revyrie is thrilled to have been part of this magical team.

“Don’t Waste Your Wishes” is scheduled for release on November 18th, 2016 via Island Records.

Happy holidays!

STAUD: Celebrating One Year Anniversary


Revyrie is happy to announce our one year anniversary with STAUD.

STAUD is a ready to wear line offering chic essentials and stand-alone pieces designed and created in downtown LA.

The Winter Collection has just launched — give it a look.

 

BOOKTRACK: Imagine Dragons + Hugh Howey Collaboration


Revyrie is excited to announce an innovative project for Booktrack — a collaboration between Imagine Dragons & sci-fi author, Hugh Howey.


IMAGINE DRAGONS AND HUGH HOWEY COLLABORATE TO ELEVATE BEACON 23

What happens when you combine one of the coolest rock bands with one of our coolest authors? Just the best synchronized movie-style soundtrack that you ever read an eBook to! Revyrie is excited to announce an innovative project for Booktrack – a collaboration between Imagine Dragons & sci-fi author, Hugh Howey.

Yes, our awesome reading friends, today we let the cat out of the bag about our collaboration with Imagine Dragons, and critically-acclaimed sci-fi author, Hugh Howey. This cross-category innovation incorporates music by Imagine Dragons into Howey’s Beacon 23, bringing the story to life in an immersive, one-of-a-kind soundtrack experience for readers.

So when you download Hugh Howey’s Beacon 23 you better grab your headphones because you’ll get to experience a movie-style soundtrack that includes instrumental and lyrical versions of some of your fave Imagine Dragons’ songs, Radioactive, Demons, Shots, Dream and Second Chances.

Hugh Howey himself is pretty jazzed about this. Here’s what he had to say:

“As a huge fan of Imagine Dragons and their work, this has been a dream collaboration for me. Before Booktrack came along, the best I could possibly hope for is to hear Radioactive play during the credits of a film adaptation. I never in a million years imagined a soundtrack designed to augment one of my novels, but Imagine Dragons and Booktrack made that possible.”

Booktrack’s team pairs artist’s music with selected sections of an eBook by analyzing tone, mood and emotion of text in order to create a perfect match that when combined, offers a truly integrated literary experience.

The program also provides a new method for music artists and authors to engage with their fans, as well as drive additional revenue by featuring five to six songs per designated book.

Our CEO, Paul Cameron, adds:

“For the first time Imagine Dragon fans can experience their favorite music in a new way as they read the sci-fi novel, Beacon 23, by Best Selling author Hugh Howey. We quickly realized that our technology creates the opportunity for musical artists and authors to collaborate in an entirely new way by pairing music with eBooks that benefits the fans of both music and reading. The Booktrack Imagine Dragons & Hugh Howey collaboration is the first example of how we think eBook soundtracks will bring a large audience of new and engaged readers by tapping into fans of both hit artists and popular authors.”