Forbes: STAUD Feature

Meet The 27-Year-Old Behind Staud, The Newest It Girl Clothing Brand By Vivienne Decker, WOMEN@FORBES 27-year-old Sarah Staudinger and partner George Augusto are the co-founders behind Staud, a vintage-inspired women’s clothing brand. Staudinger is the former Fashion Director of Reformation, and along with Augusto, she launched her namesake brand in 2015. The collection is designed and manufactured in Staudinger’s hometown, Los Angeles, and the brand has quickly become a favorite of fashion It Girls, Alexa Chung, Dakota Fanning and Leandra Medine. Sarah Staudinger, founder of STAUD “I felt that it was difficult to find something that wasn't overly trend driven or had a timeless.
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