The Phluid Project
The Phluid Project is the sum of the people we represent. We feature activists, creatives, models, storytellers and brand ambassadors who share our belief in gender-free and purpose-driven shopping, with a spotlight on queer, trans, black, latinx, and women-owned brands.
Task
Detailed study of current DTC and POS systems. Conversion to new architecture both online and at New York location.